Craft Your Identity: A Day in the Life of Branding
Today, I'm unraveling the intriguing world of branding, a term often mixed up with its close cousin, personal branding. Both are intertwined yet distinct in their own ways, and grasping this difference can be a game-changer within the marketing world.
Personal branding is an art. It's the construction of a public image, a persona, which may or may not mirror one's true personality. It's about designing how one is perceived within society. For example, think of the 2008 YouTube sensation Fred, or the hilariously eccentric Miranda Sings, or the stern and wise Dr. Phil. Each of these individuals has carved a distinct identity, a personal brand.
On the other hand, branding encompasses the creation of a perception for your company, including its products and services, like Nike, Apple, PetSmart and Starbucks. This perception is built through various marketing channels such as email, social media, print, and advertising, among others. It's a strategic process aimed at crafting a unique identity that resonates with your target audience.
From Snapchat to Twitter: Unveiling My Daily Digital Routine
A typical day for me within the realm of the digital sphere, commences with the sound of my Google Home alarm. Upon silencing the device with a gentle tap, I instinctively reach for my phone to catch up on notifications that have accumulated overnight. I normally start with Snapchat, then move to Instagram, and then I'll check my Twitter (X) usually around lunch.
Upon opening Snapchat, I ensure to promptly resume any conversations that were left unfinished due to my slumber, and inform them that I had fallen asleep. Then I transition over to Instagram, where I am delighted with viewing videos in my private messages that have been shared to myself by friends, I scroll through my feed, and interact with posts on my "For You" page that pique my interest.
Next on my digital itinerary is Twitter also known as X these days, I primarily utilize X to stay updated on the latest controversies or indulge in trivial debates. It's a fascinating mix of the significant and the mundane, and what I think is a snapshot of the world's ongoing dialogue.
In my personal experience, I have encountered a higher degree of unfavorable interactions on Twitter compared to other platforms. The application seems to be a magnet for trivial disputes, often escalating to a point where some people audaciously express opinions they would ordinarily dare not voice in a face-to-face interaction. These people have a tendency to lash out with harsh comments, and or naively believing that a simple block will insulate them from any repercussions. Unfortunately though sometimes, their actions do leave a lasting impact, for both themselves and the recipient.
Social media is constantly evolving, yet I am still on the quest to find an application that truly caters to all my personal needs. There have been fleeting moments when I gravitate towards one platform more than others, typically triggered by a new update or feature. However, as the initial novelty and excitement wears off, I normally find myself returning to my usual digital routine.
My inbox is often populated by a variety of emails from a multitude of different company brands. Personally, I gravitate towards those with emojis or highlighting discounts, over ones with a plain disposition. They are the emails that truly stand out and capture my attention. For instance, emails from Barkbox or Chewy cleverly include my pet's name in place of my own — a charming touch that I find endearing, and oddly it reminds me of things that I forget throughout the month or week.
Today within society, digital media has become an integral tool, transforming how businesses communicate and engage with consumers. The prevalence of evolution within social media platforms and search engines has shifted the focus from traditional to digital channels, with businesses needing to maintain a strong online presence to remain competitive. Personalization is a key trend in digital marketing, with strategies such as targeted ads and tailored content to engage individual consumers. Email marketing, SEO, social media marketing, content marketing, and digital advertising are all common strategies used to reach audiences where they spend most of their time: online. Digital media within marketing has become a huge part of companies who are trying to grow, and with the rise of data analytics it allows businesses to monitor and optimize their marketing efforts in real-time, making digital marketing more efficient and effective than ever before.
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